→ challenge

A private dining experience built for one of New York City's leading chefs, defined by intimacy, craftsmanship, and care. Before his events could begin, that experience needed a digital identity — a starting point that could introduce his personal brand and translate the same intentionality of his hospitality into something people could discover online. The challenge was bringing an intimate, in-person dining experience to life digitally, for the very first time.

→ Opportunity

I worked alongside a graphic designer who developed the logo and typography, and used that foundation to shape the full brand essence — bringing the intimacy and care of his hospitality to life in a refined digital experience. I led the creative direction and UI across a fully responsive website, designed to feel curated and personal, with a dedicated Menus section that presents his cuisine in an editorial, intimate format. Menus were designed as curated narratives rather than lists, allowing dishes to be explored with the same care as a dining experience. Generous spacing and restrained interactions guide attention intentionally, mirroring the rhythm of a multi-course meal. UI elements were reduced to the essential, ensuring the cuisine and storytelling remain the focal point.

→ outcome

Typography, layout, and motion were aligned with the brand identity to create continuity between the physical and digital experience — a website that reads less like a booking page and more like an invitation. The project remains private as final legal details are finalized ahead of launch.